Overview
Positioning Market Leaders
A&L Goodbody are Ireland’s leading corporate law firm, with a valuable and prestigious reputation. In 2017, A&L Goodbody selected Kooba to transform their website and digital presence, aiming to clearly position themselves as the market leader in the Irish legal industry. Alongside an improved brand status, A&L Goodbody sought to better connect clients with their legal professionals, and create a strong internal publishing culture facilitated by a user-friendly CMS. Kooba were excited to take on this task, and relished working with such a high-status corporate client.
View the site
algoodbody.com
Brand messaging
Kooba began by refreshing the look and feel of A&L Goodbody’s website. A clean, simple, and reassuring layout reminded users of the firm’s credibility, with a toned-down colour palette reinforcing the professional attitude of the company. This minimalist design also served to more clearly display important information, helping streamline the user experience (UX) of the website. Kooba understood that platforming the expertise of A&L Goodbody’s team was crucial to elevating their brand, and this was accomplished through thought leadership content featured prominently on the homepage.
Connecting with staff
Beyond the importance of conveying a high-status and prestigious brand, A&L Goodbody wanted to “put people first” by featuring information and imagery of their impressive staff wherever possible. To this end, Kooba developed a people page, including informative and interactive face cards of every A&L Goodbody. This was valuable both for presenting A&L Goodbody’s range of expertise to potential clients, but also for satisfying internal stakeholders and providing recognition to the people at the heart of the organisation. Additionally, in order to connect A&L Goodbody’s team with relevant clients, a “find a lawyer” feature was built for the homepage, helping to immediately convert site visitors and streamline their user experience.
The team at Kooba is highly experienced across both design and development and they take a fresh approach to digital projects. They successfully managed the project, within a very short time frame, to deliver the project effectively and on time, and are always professional and responsive to our needs.
What we did
- UI / UX design and development
- Information architecture
- Content strategy and development
- CMS integration
- Iconography and illustration
- SEO analysis and implementation
The result
A masterclass in brand-elevation
Kooba delivered a website and brand refresh perfectly suited to A&L Goodbody’s corporate identity. Through a professional presentation of relevant information, Kooba effectively connected visitors with legal resources and A&L Goodbody’s team. Through the implementation of a user-friendly CMS and a dedicated content page, Kooba helped to generate a positive publishing culture within A&L Goodbody, serving to better communicate their expertise as a firm.
