Overview
Helping Swrve treble inbound lead flow during a sustained engagement
As an international software business selling direct to some of the largest organisations in the world, quality of online interaction and effective conversion of traffic to leads is of paramount importance.
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Generating new business involves detailed research and planning
Organisations like Swrve spend significant budgets driving traffic to their online presence. Converting that traffic into inbound leads - and then new business - is essential. We designed a new site and landing page suite from scratch with a clear focus on ensuring new site traffic was encouraged to interact with content and thus enter the ‘sales pipeline’.
Ongoing optimisation is part of the approach and solution
Over the course of 6 years we’ve worked with Swrve to improve the numbers they care about. We are continuously experimenting with new approaches and technologies to ensure user experience remains state-of-the-art. The results back that up: during the time we’ve worked together Swrve’s revenues and lead generation numbers have increased over 300%.
Throughout the project Kooba were a pleasure to work with. Always responsive to our needs and working alongside us to make sure the process was as stress-free as possible. The entire team displayed the highest possible levels of professionalism.
What we did
- UI / UX design and development
- Information architecture
- Content strategy and development
- CMS integration
- Iconography and illustration
- SEO analysis and implementation
The result
A site that evolves with the business
Our ongoing partnership with Swrve has allowed us to help evolve the site as the business needs expand. The key site metrics have stayed at the core of our decisions making process and keeping these metrics at the forefront have allowed Kooba and Swrve to continue elevating the overall look and feel of the site while also continuing to increase revenues and lead generation.
