Overview
A Step Towards Greater Inclusivity
In August 2023, Kooba began working on a branding and design project with Vially, an innovative company specialising in digital accessibility. As an agency which prides itself on integrating universal design principles to every element of our work, Kooba were especially delighted to collaborate with such a partner. Vially were seeking a complete rebranding, with a focus on building a brighter, more inclusive brand identity. They also wanted a redesigned website, with an improved user experience (UX) and user interface (UI) to help drive customer engagement and leads. Kooba’s work involved building a new brand, complete with a logo, colour palette and social media assets, and a full website redesign to align with Vially’s ambitious growth strategy.
View the site
vially.io
A Fresh Start
To begin with, our design team looked at developing a new logo. Vially’s stakeholders wanted their logo to contain a stronger narrative, ideally symbolising the company’s role in the path towards a more accessible future. Following a kick-off meeting to better understand the client’s desired visual identity, several different logos were proposed, each fulfilling the initial brief in different ways. Ultimately, a simple but powerful design was chosen, which evokes the imagery of progress and movement through the incorporation of a step element. The logo was deliberately kept simple and clear, with the aim of creating as inclusive a brand as possible.
A Complete Makeover
Work on the logo was quickly followed by an overall brand development, including the implementation of a bright, clean, and high-contrast colour palette. With this, Vially’s content would immediately become more inclusive and aligned with their values as a company. This was combined with the complete UI redesign of the website and its content templates, ensuring a sharp and engaging visual identity across all of Vially’s digital platforms. Kooba also developed a range of social media templates for Vially, incorporating their new palette and a textured pattern derived from our logo design. Through developing this range of templates, Kooba allowed Vially to better communicate their brand and values, and provided flexibility for future growth and development as a company.
Designing for the Future
With a complete rebrand finalised, Kooba were also engaged to redesign the UI and UX of Vially, with the aim of better channelling site traffic into meaningful conversions. Unlike many Kooba projects, this was purely a design task, with Vially themselves developing the final website. As such it was a collaborative and cooperative effort, with input from the client at every stage. Our redesigned UI made full use of Vially’s fresh brand identity, with a light, distinctive, and colourful design showing off our new colour palette. During the first stage of our UX redesign, stakeholder surveys revealed concerns regarding the customer journey. Users seemed unsure how to navigate through the site, and even confused as to the nature of the company itself. This was solved through a clearly displayed call-to-action (CTA) above the fold of the home page. This helped both to convert users into leads, and to quickly inform curious visitors about Vially’s valuable work. Through this more efficient lead generation pipeline, Vially can bring in actionable leads and drive future growth.
What we did
- UI / UX design and development
- Content strategy and development
- Iconography and illustration
The Result
Growing Accessibility
Through a complete rebranding and the design of a new website, Kooba provided Vially with the tools needed for adaptable, scalable growth. Throughout this process an emphasis was placed on accessibility and inclusivity, ensuring that the final product aligned seamlessly with Vially’s mission as a company. With a fully accessible website, a complete branding portfolio, and a high performing website, Kooba have future-proofed Vially’s digital strategy for years to come.
