If you're reading this, chances are that you've got a website and are looking to make it better. You may be wondering how to make sure your site converts well - and if so, you’ve landed on the right page! I'm going to give you five top tips that will help increase the conversion rate of your site by showing visitors what they want as quickly as possible.
1. Get to the point
- Don't waste time with superfluous content. Get straight to the point and use short sentences and paragraphs. Use bullet points to make your points, and images to break up text.
- Use CTA (Call-To-Action) buttons prominently on every page of your website so that people can easily find them when they're ready to take action!
2. Use trust signals
- Secure your site. A website that uses a secure, encrypted connection is more trustworthy than one that doesn't, so consider using HTTPS instead of HTTP if you can.
- Trust seals and icons. Trust signals are visual indicators that a site is legitimate and secure, like those little green padlocks in the address bar or the VeriSign logo at the bottom of your bank's homepage. They're usually easy to add to your website with just a few steps through Google Analytics or another platform (see below).
- Social proof: Sites with user reviews often perform better than ones without them because they help build trust in your brand by showing potential customers how others feel about their experience with it - and this effect has been shown across industries from travel booking sites all the way down through small businesses selling products on Etsy!
3. Integrate with social media
Social media integration will help you grow your audience, as it allows users to share their favourite products with their friends. This can be accomplished by including a follow button, like button or share button on the product page.
A more advanced option is using a widget that allows users to post directly to their social media accounts. This type of integration helps companies attract new followers and customers by making it easier for people who visit their site - especially those who don't have time to write posts themselves - while also providing extra exposure for the company itself.
4. Make your website accessible
- Ensure that it's mobile-friendly, and uses a responsive design. A good digital partner will help you with this, as well as offering maintenance services that are reliable and fast.
- Use a good content management system (CMS) to make sure your site is easy to maintain over time. Your website should enhance your productivity, not slow you down.
5. Make the most of visuals
- The best way to make sure your website converts is by making the most of visuals. After all, a picture really is worth a thousand words.
- Images are an excellent way to break up text and illustrate key points, but they can also increase the visual appeal of your website and make it look more professional.
To put it plainly, a website that converts well will help your business grow
The formula is simple, conversions = growth. The more visitors you can attract to your site, the more likely they are to buy from you or sign up for a subscription or demo. This is why it's so important for businesses to invest in creating an effective digital presence that converts well.
A good conversion rate doesn't happen by accident: it takes careful planning and attention to detail at every stage of development - from data led design, choosing the right platform (or platforms), through content creation, right up until launch day and beyond.
Your website is your most important marketing tool, so it’s vital that you make sure it converts well. If those conversions are lacking, get in touch to see how we can drive those metrics the right way.
