Good business means change. Higher revenues and growth comes with a whole host of upgrades, developments and new challenges. You may move offices, hire new employees, or look to adopt new technologies. Given the range of clients we work with, Kooba understands the role that clever web design and digital branding can play in facilitating and empowering the growth and development of a company. At its best, an adaptive and flexible digital agency can both drive growth and provide the tools to manage it. Here’s how:
Exploding Growth
Amongst our younger and less established clients, high growth is often a priority. This is something that web design can completely supercharge, providing higher traffic, more engagement and more leads. Of course, growth means different things to different clients. For some, it means generating new leads, for others attracting fresh investment, and for some simply informing their audience. There is no “one size fits all” approach to web design (see what Ed, our Creative Director, has to say on this), and the solutions for these various growth trajectories must all be uniquely customised to a client’s demands.
Responsive (and Responsible) Development
Developing a good website means building a solution that can adapt to the various different challenges a firm may face in the future. This is reflected in every element of the design and development process. By creating a fully responsive design, your users can access your product on any device without a drop in quality, and by coding an efficient and robust front end and back end, your website can comfortably manage increased traffic over time. Likewise by implementing a user-friendly and flexible CMS, our clients are equipped with the tools needed to comfortably update and upload their own content.
For Kooba, this process also involves the early and proactive integration of accessible design principles. This makes a website inclusive to every possible user, and ensures compliance long into the future. It also just makes for a better overall experience for every user. Fast loading times, a clear user interface (UI), and an intuitive site layout are all inclusive features, still contribute to a great website in general.
The Full Package
Building an adaptive digital solution that can scale with future growth involves more than just web design and development. Kooba’s branding work also seeks to equip clients with all the tools and resources needed to manage a developing business. This begins in the web design process with the development of a variety of customised content built around the specific needs of the client. Kooba also provides a full portfolio of branding and social media assets, allowing for a complete brand delivery across multiple platforms and channels. Check out our recent work with Vially to see a great example of this in action.
Measure Twice, Cut Once
Building a website and brand for scalable growth has many advantages, but one is frequently overlooked. By getting it right from the beginning, our clients can save big long-term. Rather than ripping up and rebuilding a website every few years, a Kooba site can adapt alongside your business model, saving precious money, time and effort. Once your project launches, Kooba can take care of altering and updating your site, leaving you free to do what you do best. Growing a business can be a stressful and engrossing ordeal, and managing your website should provide a relief from that instability, not contribute to it.
