• Services
  • Our work
  • Careers
  • Journal
    • Blog
    • Is Schema the Secret to Audience Acquisition? Kooba Investigates
      Brendan Mac Donagh Brendan Mac Donagh
      3 Mar 2026 4 min read
      Is Schema the Secret to Audience Acquisition? Kooba Investigates
    • How A Website Delivers Long-Term Conversions For Your Brand
      Evan Farrell Evan Farrell
      26 Feb 2026 5 min read
      How A Website Delivers Long-Term Conversions For Your Brand

Is Schema the Secret to Audience Acquisition? Kooba Investigates

Brendan Mac Donagh Brendan Mac Donagh
4 min read 3 Mar 2026
Read More
  • Is Schema the Secret to Audience Acquisition? Kooba Investigates
  • How A Website Delivers Long-Term Conversions For Your Brand
  • Want More Revenue From Your Website? Here's Where To Look
  • Synthetic Personas: The Secret to Improved Conversion Rates
  • Content Writers Should Target AI Tools, Not Rely On Them
  • Kooba Launch kō, a Specialised Digital Branding Agency
  • What Is Indexing, And How Can It Drive More Traffic To Your Website?
  • A Golden Age of Research? What We Learned at prompt: UX in Berlin
  • Collaborating with WaterWipes to Drive a 1008% Increase in Organic Traffic
  • When A Digital Partnership Makes Sense For Your Brand
  • How To Create The Perfect Agency Brief
  • UX Research and UX Design: The Kooba Approach
  • The Checklist For Effective Websites in 2026
  • How to Maximise AI Visibility in 2026
  • How Your Website Data Actually Drives Lead Generation
  • The AI Evolution: Why Your High-Performing Website is More Critical Than Ever
  • Rank Higher In Atlas Searches With An Accessible Website
  • WebGL: The Pros, The Cons, The Possibilities
  • Mocktober 2025: Kooba's First Apps in ChatGPT
  • The Growing Importance of Client-Agency Relationships
  • Audience Engagement and Interface Design: Four Trends To Watch
  • The Robots Are Here Already: Key Takeaways from Agency Hackers at the British Library
  • 4 Ways That WCAG 3.0 Will Improve Digital Accessibility
  • What Analytics Can (And Can't!) Tell You About AI Traffic
  • Why apps in ChatGPT Will End Web Design As We Know It
  • Kooba Launches theStudio3arena.ie, a Beautiful Digital Experience for one of 3Arena’s Private Members Clubs
  • Looking for Lost Traffic? Start With AI Overviews
  • What Will AI-Friendly Design Look Like?
  • How To Improve Your Content Strategy with AI Personas and UX Thinking
  • Third Party Cookies: Your Questions Answered
  • 5 Ways Kooba Are Making The Most of AI-Powered Web Design
  • Why Motion Design Matters To Every Digital Brand
  • How an Improved Author Experience (AX) Can Save Marketing Teams Time and Effort
  • What Are Synthetic AI Personas, and How Can They Improve Conversion Rates?
  • Will the European Accessibility Act Put Your Business At Risk? Fines, Regulations and Legal Challenges.
  • GEO, The Invisible Funnel, and The Changing Role of Web Design
  • UX Design and Product Management: How To Save Money and Time
  • Partnering with Nexus Inclusion: Driving Accessible and Beautiful Design
  • Want An Authentic Brand? Start With Your Website
  • Does Your Content Generate Leads? UX Reports Can Help You Find Out
  • Upscaling an Existing Brand for WaterWipes
  • Bento Box Design Is Here To Stay (Thanks To AI)
  • Intelligent Web Design and SEO Strategy in a Changing Digital Landscape
  • Why User Acceptance Testing Is Essential for Confident Product Launches
  • The European Accessibility Act: One Month In
  • The Role of User Personas in Content Marketing That Converts
  • Why Your Website Needs to Be the Centre of Your Post-Cookie Strategy
  • Long-Term Partnership in Practice: 
Kooba & WaterWipes
  • Data-Driven Design: Turning Marketing Metrics into High-Performing Websites
  • The Hidden Marketing ROI in Your Backend Architecture
  • How Can A/B Testing Improve UX and Conversions in 2025?
  • Optimising for Generative Search: How Content Structure and Web Design Shape GEO Success
  • Segmentation vs. Generation: Choosing the Right AI Strategy for Personalised Digital Experiences
  • Partnering with WaterWipes: Incremental Excellence
  • Improve Conversion Rates by Mapping the User Journey with Funnel Analysis
  • Why Localised Websites Are the New Global Standard
  • The ROI Blind Spot: Why Your Website Holds the Key to Marketing Attribution
  • The Missing Piece in Most ABM Campaigns? Your Website.
  • Transform Your Marketing Operations: The Role of Backend Development
  • Why Your Website Is Now Your Most Valuable Data Asset in a Cookieless World
  • Great AI Needs Great Design: Creating Interfaces People Actually Trust
  • Kooba Announces Exciting New Partnership with WaterWipes
  • Ireland and the European Accessibility Act: What Will Compliance Mean?
  • Beyond the Day: Why Web Design is Key to Event Marketing Success
  • The Rise of Intelligent Websites: What CMOs Need to Know
  • 5 Ways To Improve Your Landing Pages in 2025
  • A Public Library? The Irish Government’s Design System
  • Generative Engine Optimisation: First Impressions
  • It’s Official - Kooba Are Large Agency Of The Year
  • You Don't Own Your Brand
  • Keep It Simple, Stupid!
  • Building Holistic Brands
  • How AI is (Slowly) Transforming Multi-Site Management
  • Technology, Inclusion and Innovation
  • BOUNCE 2025: Our Favourite Insights
  • What Happened To The Internet?
  • AI And Branding: My Predictions
  • Thriving In Tech: Kooba’s Guide
  • Know Thy Enemy: Competitor Analysis and UX
  • Conversion Rate Optimisation: Our Process
  • Web Design Metrics: A Beginner's Guide
  • Kooba Wrapped 2024
  • Forget Leads, Do You Have Customers?
  • Branding, Growth, and Accessibility: A Conversation With Andrew Power
  • Branding For Everyone: Ensuring Your Visual Identity is Inclusive
  • Steam Power, Solar Power, and Design Debt
  • What User Testing Does (And Doesn’t) Tell Us
  • What AI Tells Us About Branding
  • Colour Psychology and Web Design: Kooba’s Experience
  • Why We Love Design Systems
  • Mocktober: Behind the Scenes
  • Better Website, Better Content
  • How UX Can Transform Your Marketing
  • Home Advantage and Public Procurement
  • European Accessibility Policy: The Complete Picture
  • Delivering The “Faster Horse”: How To Handle User Expectations
  • The Marketing Take on Web Design
  • The Kooba Guide To Informative Design
  • Surviving (And Thriving) In Your Digital Ecosystem
  • Passing The Website Test
  • The Kooba Guide to User Engagement
  • The Chatbot Dilemma: Kooba’s Take
  • The Kooba Guide to Lead Generation
  • Adapting to your Growth: The Role of Web Design
  • What's in a Logo? The Story of Vially’s Branding Success
  • Unique and Universal: The Two Pillars of High Performing Websites
  • Same Brand, Different Market? Going International with your Digital Presence
  • “Browsers” and “Doers”: Selling to the Extremes of Customer Behaviour
  • Good Design, Accessible Design
  • UX: The Secret Ingredient of Marketing Success
  • Unleashing Creativity in Web Design: The Kooba Way
  • The Blueprint for Lead Generation Starts with Brand Consistency
  • Screw the Fold: Why We're Not Afraid of Scrolling Web Design
  • Kooba: Your One-Stop Solution for EAA Compliance and Website Accessibility
  • Unleashing the Power of UX Reports: Navigating the Path to Exceptional Websites
  • Navigating the European Accessibility Act: Is Your Company Prepared?
  • Underestimated but Unstoppable: The Surprising Resilience of Email Marketing
  • The Shifting Paradigm in Marketing: From Broadcast to Predictive. Are You Ready?
  • Payslip’s Journey to a Modern, Award Winning Online Presence
  • Why Your Website Needs a Personality (and How to Give it One)
  • Design Leaders Conference 2024: Highlights and Insights
  • 2023 Unwrapped
  • The Power of First Impressions: The Key to Lead Generation Success
  • Our Recipe For Digital Success
  • The Future of UX: Unravelling AI's Transformative Role in UX Design
  • Kooba Mocktober Challenge 2023
  • Navigating the Shadows: Unveiling Deceptive UX and Crafting a Transparent Digital Experience
  • The Cost of Creativity: Why Agencies Shouldn't Work For Free
  • Aligning With Experts: What We've Known All Along at Kooba
  • From Lunchboxes to Layouts: The Rise of Bento Box Design
  • Navigating the First Month as a Junior UX Designer at Kooba
  • Championing Digital Excellence: Kooba's Award Nomination Journey
  • The Power of Custom Web Design and How to Stand Out in a Sea of Templates
  • A game of X’s and Tweets
  • Why User Experience Matters: The Business Case For Investing in User Experience
  • Beyond Aesthetics: The Role of Web Design in Lead Generation
  • A Day in the Life of a Frontend Developer in Berlin: Angeliki Manolopoulou
  • This is Kooba: Agency Culture Video
  • What Mad Men Can Teach Us About Lead Generation (No Spoilers)
  • A Day in the Life of a UX UI Designer: Josh Sharry
  • National Disability Authority & Kooba: A Digital Roadmap for Web Accessibility
  • Site Launch: MCD, The Site For Lizzo & Hans Zimmer Fans Alike
  • How to Decide What a Conversion Means to You: Examples From Netflix & Adidas
  • The Impact of AI on Web Design: Why Human Creativity is Still Essential
  • The 2023 Kooba Digital Easter Egg Challenge: A Development Focused Competition
  • Top 5 Design Trends in 2023 To Convert: From Kooba's Design Team
  • 5 Ways to Boost Your Landing Page Conversion Rate
  • Kooba Wins Best Website & Best Collaboration at 2023 Spider Awards
  • Why One Web Design Concept is Better Than Two
  • Building Communities and Engagement Online
  • 5 Ways to Deliver Online Success in the Software Industry
  • Your Website Says More About You Than You Think
  • Want Conversions? The Secret is a Great Landing Page
  • 5 Top Tips to Ensure Your Website Converts
  • A Day in the Life of a Kooba UX UI Designer: Claire Smith
  • 2023 Spider Awards Finalists Announced: A New Record for the Kooba Team With 7 Categories
  • GDPR and Cookies: The Short and Sweet Guide to Being Compliant
  • Our 5 Finalists For the 2022 National Digital Awards
  • That's a Wrap on 2022!
  • Why We're Crazy About Animation
  • What Recent Social Media Shifts Mean For Your Marketing Budget
  • Why Project Management Leads to Smooth Projects
  • Kooba Wins Best Website Design at the IDI Awards!
  • Thinking of Redesigning Your Website in the New Year? Why You Should Start Now.
  • Site Launch: Volkswagen Ireland Group
  • 5 Signs it's Time for a Website Redesign
  • Awards Season is Upon Us!
  • Kooba Mocktobers 2022
  • A Peek Into Your Digital Psyche
  • Top 3 Questions You Need to Ask Before Investing in Digital Marketing
  • Accessibility and Why it is Vital in Your Website Design
  • "How Can I Help You?" 4 Types of Website Visitors and How to Reach Them
  • How much should you really be investing in your website? We'll walk you through it.
  • Need More Leads? Maybe a Whole New Website is Not the Solution.
  • Your Website Has Finally Gone Live. Now the Real Work Begins.
  • 7 Ways to Spot a Great Agency-Client Relationship
  • The Importance of Having a Strong Brand
  • Kooba Gets 5 Nominations at the 2022 Spider Awards
  • We Want to Help
  • Kicking Off With Volkswagen
  • Full Steam Ahead Into 2022
  • Top Tips For Your Website if You Are Looking to Export
  • Kooba Wins Best Website for Vizor at the DMAs!
  • Calling All Designers!!!
  • The 2021 Digital Media Awards
  • Kooba Through the Years
  • Site Launch: LIA
  • Why You Should Consider a Content Audit
  • Looking to the Summer While Learning From the Winter
  • 4 Key Questions to Ask Yourself About Your Website
  • 5 Ways Software Companies Can Succeed Online
  • Why Time is the Secret Ingredient of Web Design
  • 7 Ways To Spot a Great Agency- Client Relationship (or the Opposite)
  • Not Sure What “Job” Your Web Projects Are Doing? Start With Metrics
  • Designing Calls to Action: 6 Tips to Make Them Work
  • 2020 Year In Review
  • What a Year!
  • Kooba Mocktober 2020
  • Top Tips to Ensure Your Slide Deck is Communicating Effectively
  • What Does Success Look Like (in Our New Normal)?
  • Site launch: Accounting Technicians Ireland
  • Taking Bloom Virtual
  • Enterprise Ireland Covid-19 Online Retail Scheme
  • Creatives Against Covid-19
  • How To Know if it’s Time For a Rebrand
  • Top Tools for Taking Your Event Online
  • Why Working Remotely Works for Us
  • Your Website Says More About You Than You Think
  • How Do We Balance Commerce and Creativity?
  • Building Engagement Online
  • Why Process Matters in Digital Design
  • Kooba Hiring in Dublin & Berlin
  • Kooba Employee Experience: An Interview With Ross
  • Emerging 2020 Design Trends
  • Kooba Year-in-Review
  • Site Launch: Swan Leisure
  • Spider Award Nominations 2019
  • How Clients Can Help Designers
  • Kooba Mocktobers 2019
  • Making the Case for Online Design
  • What You Need to Know About SEO in 2019
  • Why a Digital Agency is the Right Choice for Your Website
  • Illustration: When to Use It Online, and 5 Ways To Get It Right
  • Why Digital Marketing Strategy Comes First and Your Website Second
  • When To Use Video Online and How To Do It Right
  • Usability Analysis: A Beginner's Guide
  • Site launch: Effective Software
  • How to Show Products Online
  • Why We Work in Teams or Countering Bias in Online Design
  • What Speed Tests Can and Cannot Tell You
  • Digital Design In a Complex World
  • Why Fast Web Pages Matter and How to Build Them
  • Why We're a Mobile First Agency and What That Means
  • When and How To Use Website Animations
  • How Design Can Bring You Closer to the Customer
  • A Tale of Two Cities
  • Why Projects Go Over-Budget: And What you Can Do to Stop It
  • Looking For a Change? We Are Hiring!
  • The 4 Immutable Laws of User Testing
  • The Six Secrets of Successful Form Design
  • Scrolling vs Pagination: Which is Right For You?
  • A Creative Director's New Year's Resolutions
  • 5 Web Metrics That Add Up to Success
  • How to Reduce Bounce Rate (and Give the Rest of Your Metrics a Bounce of Their Own)
  • 5 Ways to Communicate Effectively Online
  • Kooba Wins "Best in User Experience & Design" for Aviva Stadium at Spiders Awards
  • How to Avoid (and Resolve) Creative Conflicts in Online Design
  • Why the Irish Public Sector’s eTenders Process is Broken
  • The Art of Navigation: Some High-Level Thoughts
  • SEO Trends to Watch
  • Tips For Building a Successful Landing Page
  • Why You Need a Content Strategy and How to Build One
  • Is Your Website Ready for Voice Search?
  • Why one visual design concept is better than three (despite what most agencies tell you)
  • The One Question You Need to Ask Any Agency
  • Why Mobile-First Design Matters and Four Ways to Make It Happen
  • Why Your Website Should (Probably) Cost More Than You Think
  • How to Choose a Font: In Three Easy Steps
  • 7 Questions to Ask a Client Before Undertaking a Branding (or Re-Branding) Exercise
  • How task analysis and “jobs to be done” can inform information design
  • 7 Good Reasons to Hand-Code Your Website
  • Calling all UX/UI Designers. Kooba is Hiring!
  • Everything You Always Wanted to Know About Icons But Were Afraid to Ask
  • 4 Reasons Why Wireframes Are an Essential Part of Any Web Project
  • Why Online Projects Need to Start With “Why?”
  • 5 Ways Hotels Can Increase Direct Bookings
  • Mapping and Making It Easy for People to Find You
  • Kooba Launch: The Aviva Stadium
  • What Heat Maps, Scroll Maps and Click Maps Can Tell You
  • Developing a Brand Identity for DataChemist
  • Why Conversion Rate Could Be the Most Important Number for Your Business
  • Frontend Developer Wanted!
  • We Are Expanding and Growing Our Award Winning UX/UI Design Team
  • Kooba featured in international best practice UX/UI design book
  • Project Manager Wanted!
  • We Made a Short Film
  • Kooba Sponsor 'A Design Strategy For Ireland' Event
  • Best Productivity & Time Management Tool Ever
  • Finding Your Voice
  • Put Yourself in My Paws
  • How We Got Prototyping
  • No Memorable Online Experiences Without Responsive Design
  • Don’t Freak Out
  • Not Just a Pretty Website
  • Adobe Brackets: Cool Text Editor Based on Web Technologies
  • Kooba & 1916
  • Finally Some Noise Coming From Us
  • A Little News From the Eir Spiders and Web Awards
  • Kooba Helps eircom Become eir
  • Kooba Curate Dublin's Northside for On The Grid
  • Kooba Launch Gallipoli Historical Archive for Century Ireland
  • New Fitness Website Launched
  • Tips to Optimise Expression Engine
  • We Are Hiring. Do You PHP?
  • Whitespace Is Your Friend
  • Kooba Can Now Be Found in Berlin!
  • Landing Pages: Best Practices
26 Feb 2026

How A Website Delivers Long-Term Conversions For Your Brand

Evan Farrell Evan Farrell 5 min read
19 Feb 2026

Want More Revenue From Your Website? Here's Where To Look

Ed Kelly Ed Kelly 3 min read
17 Feb 2026

Synthetic Personas: The Secret to Improved Conversion Rates

Conaill O'Dwyer Conaill O'Dwyer 4 min read
12 Feb 2026

Content Writers Should Target AI Tools, Not Rely On Them

Evan Farrell Evan Farrell 5 min read
9 Feb 2026

Kooba Launch kō, a Specialised Digital Branding Agency

Elena Rimeikaite Elena Rimeikaite 2 min read
4 Feb 2026

What Is Indexing, And How Can It Drive More Traffic To Your Website?

Christian Rochford Christian Rochford 5 min read
29 Jan 2026

A Golden Age of Research? What We Learned at prompt: UX in Berlin

Tom Gillan Tom Gillan 5 min read
27 Jan 2026

Collaborating with WaterWipes to Drive a 1008% Increase in Organic Traffic

Sadie McMaster Sadie McMaster 4 min read

When A Digital Partnership Makes Sense For Your Brand

A partnership gives you the flexibility to change your solution when necessary. With immediate access to UX, design, development and accessibility experts, an agency like Kooba can pivot directly to your most pressing needs, keeping your business adaptable and agile.

22 Jan 2026
Share this
Read More
Back to Top

Our specialist companies

  • Ko logo Ko logo expanded Kooba's specialist branding studio
  • Accesspoint logo AccessPoint logo expanded Kooba's specialist accessibility consultancy
Kooba - Online Solutions Kooba - Online Solutions
Start your project
Dublin HQ
Dublin HQ

The Daintree Building,
62 Pleasants Place,
Dublin, Ireland

  • +353 1 668 2217
  • sales@kooba.ie
London Office
London Office

66 Paul Street,
London,
EC2A 4NA

  • +44 2045 722878
  • sales@kooba.co.uk
Berlin Office
Berlin Office

Hegelpl. 1, 10117

Berlin, Germany

  • +49 30 2201 2556
  • berlin@kooba.ie
  • Privacy Policy
  • Cookie Policy
  • For LLMs